Data-driven marketing - it's the key to strong relationships. And I'm not just talking about delivering formal marketing campaigns. Once the domain of tech geeks and specialists, data is now an integral part of your business. It enables you to maximise profits, gather business intelligence, manage customer relationships and plan for business development. But more importantly, it gives you the ability to understand your customers.
The challenge for many of our clients is therefore not data creation, it's data cleanliness and knowing whether or not the information at hand is realiable. And responsibility for data does not just fall to the marketing or accounts person in your office. Contributing to clean data is the responsibility of everyone who has access to your Timeslips database. And the reason they should care? Clean data allows you to develop strong relationships with your clients.
According to recent surveys*, two of the core challenges facing businesses today are customer retention and sales conversion. If you fall into this category and you're working with data that is old and inefficient, this can have many implications for your business.
If it's been a while since you cleaned-up your database, you could be working with "junk" - data that hinders your ability to communicate with customers and to make effective decisions around future growth. Since it's used every day, your Timeslips database is your ideal source of in-house market research. For this reason, we strongly recommend that you conduct a regular clean-up.
